We Ball Sports

Email Strategy
Email Design
Email Implementation/Development
Email Optimization
Email Deliverability
The Challenge
We Ball Sports was stymied by severe deliverability issues due to lack of proper segmentation and deliverability best practices. As a result, a majority of their emails were ending up in subscribers’ spam folders which led to extremely low open rates and poor sales.
The Solution

To get their emails out of spam folders and into their customers’ inboxes, we first set up a branded sending domain and planned a careful warming strategy.  Next, cleaned and segmented their mailing list to ensure campaigns were only being sent to engaged subscribers. We then focused on elevating their brand aesthetic and instituted conversion-focused best practices (informational hierarchy, proper CTAs, and compelling copy in WBS's distinctive voice). We developed an ongoing email calendar to deliver effective, on-brand campaigns at a consistent cadence. Their reinvigorated design system and rapid list growth (thanks to a new email capture that tripled signups) gave their flow and campaign performance a much needed boost.

The Results


Increase in flow revenue after implementing our overhaul


WBS’s average return on investment for our monthly retainer


Increase in total email revenue

Email Designs

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The clients say

Nehemiah Mitchell


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