To get their emails out of spam folders and into their customers’ inboxes, we first set up a branded sending domain and planned a careful warming strategy.  Next, cleaned and segmented their mailing list to ensure campaigns were only being sent to engaged subscribers. We then focused on elevating their brand aesthetic and instituted conversion-focused best practices (informational hierarchy, proper CTAs, and compelling copy in WBS's distinctive voice). We developed an ongoing email calendar to deliver effective, on-brand campaigns at a consistent cadence. Their reinvigorated design system and rapid list growth (thanks to a new email capture that tripled signups) gave their flow and campaign performance a much needed boost.