In our audit of Novix's email marketing strategy, we noticed an inconsistent campaign sending cadence, unoptimized flows, and room for improvement in their email designs . After seamlessly migrating to Klaviyo, we built out the critical flows: welcome series, abandoned cart, browse abandonment, etc. Then, leveraging their strong brand identity, we created an elevated design system and established varied campaign types to achieve consistency while avoiding repetition. After this initial setup, we created and managed an ongoing email campaign calendar and implemented best practices across the board to optimize performance. Finally, we implemented a complementary SMS strategy to further drive revenue.
Return on Novix’s investment achieved in just one month after our initial overhaul
Shopify revenue attributed to email and SMS
Alex Novak
Partner
Increase in flow revenue after implementing our overhaul
WBS’s average return on investment for our monthly retainer
Increase in total email revenue
Shopify revenue attributed to email
Average year-over-year growth in email-attributed revenue
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