In our audit of Novix's email marketing strategy, we noticed an inconsistent campaign sending cadence, unoptimized flows, and room for improvement in their email designs . After seamlessly migrating to Klaviyo, we built out the critical flows: welcome series, abandoned cart, browse abandonment, etc. Then, leveraging their strong brand identity, we created an elevated design system and established varied campaign types to achieve consistency while avoiding repetition. After this initial setup, we created and managed an ongoing email campaign calendar and implemented best practices across the board to optimize performance. Finally, we implemented a complementary SMS strategy to further drive revenue.