We started by setting up their Klaviyo account and carefully migrating all of their data from MailChimp. We then overhauled their email captures to rapidly grow their mailing list. Next, we built a fresh design system with flexible templates to suit varied campaign types, using elevated elements from the client's style guide. While designing and building the updated emails, we implemented proven best practices— proper content hierarchy, clear CTA's, and compelling copy. Next, we created critical automated email flows (welcome, abandoned cart, post-purchase, etc.) that drove consistent revenue while also increasing. AOV.
Once these flows were in place, we shifted our attention to establishing an effective campaign sending strategy to drive additional revenue and further nurture email subscribers.
Average monthly revenue from Klaviyo over the first four months
Increase in email flow click rate compared to their existing flows
Return on Hugo Tea’s investment with us through the first four months
Logan Hayes
Marketing Director
Shopify revenue attributed to email
Average year-over-year growth in email-attributed revenue
Return on Novix’s investment achieved in just one month after our initial overhaul
Shopify revenue attributed to email and SMS
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